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What is a 
Customer Data Platform?

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CDPs gather and integrate real-time data from all customer interactions, helping you understand your customers, predict their behavior, automatize your digital communications and easily activate insights.

  • Focuses on customer data
  • Gives marketing full access and control
  • Collects any type of data, structured and unstructured
  • Integrates offline and online information to create full customer profiles
  • Easily exports data to marketing systems and platforms, making campaign activation agile

TECHNOLOGY

How Predictable Media Works

We're with you every step of the way... from the right set of tools to capture you customer data in a single source, to the insight and integrations needed to efficiently activate it.

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Create a virtuous data cycle

Use your customer data to effectively reach new audiences likely interested in your brand.

Collect data from new customers and campaigns, gaining further precision and insight to target your customers.

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Why Predictable Media?

Enjoy data freedom

Always have the latest data in your hands, sharing it securely for your campaigns. Our platform gives you access to your data when you need it, without having to depend on IT.

Connect online and offline

Understand omnichannel behaviors to develop omnichannel strategies. We capture and integrate data from offline and online sources, creating  360º single customer profiles.

Fine tune audiences

Easily create detailed customer segments for analysis or campaign activation. Our smart segments give you precise audience numbers, and auto-update on new data.

Drive business results

We don't believe in clicks, but in business results. We help you focus your marketing budget on segments most likely to convert and with high lifetime value potential.

Leverage the power of AI

Our Data Models constantly analyze your data helping you gain insight on customer behavior and predict future needs, automatically creating opportunities you can activate.

Make engagement automatic

Engage your existing customers through journeys that respond to their online and offline interactions, using data to create personalized messages.

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The power of data in your hands

CUSTOMER DATA PLATFORM

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The power of data in your hands

CUSTOMER DATA PLATFORM